Management
Markenmanagement in Der Motorradindustrie (English, Wolfgang Fischer | Georg Blenk | Manuela Eckstein)
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Product Description
About the Book
Motorr�der sind Lifestyle-Produkte mit einer besonderen Anziehungskraft. Kaum einer anderen Branche ist es gelungen, die Beziehung zwischen Kunde und Produkt �hnlich eng zu gestalten und den Community-Gedanken so intensiv mit Leben zu f�llen. In "Markenmanagement in der Motorradindustrie" identifizieren f�hrende Branchen- und Markenexperten die speziellen Herausforderungen dieses Marktes. Sie erl�utern das Zusammenspiel von Produkt, Design, Marke…
ISBN: 9783322907202
Book Specifications
| ISBN-13 | 9783322907202 |
| ISBN-10 | 3322907201 |
| Publisher | Gabler Verlag |
| Category | Management |
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