Management
Markenmanagement Und Qualitätsmanagement (English, Frank Himpel | Regine Lampert)
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Product Description
About the Book
Regine Lampert und Frank Himpel untersuchen das Verhältnis von Markenmanagement und Qualitätsmanagement und zeigen, dass das produktionsseitige Qualitätsmanagement durch zeitnah kalibrierte Ma nahmen zur Gestaltung der Qualität das Markenimage wesentlich beeinflussen kann.
ISBN: 9783824481484
Book Specifications
| ISBN-13 | 9783824481484 |
| ISBN-10 | 3824481480 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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