Gabler Verlag
Markenpolitik (English, Carsten Baumgarth)
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Book Details
| ISBN-13 | 9783409116664 |
| ISBN-10 | 3409116664 |
Product Description
About the Book
Die Marke steht mehr denn je im Mittelpunkt des Interesses der Marketingwissenschaft und der Marketingpraxis, denn Marken steuern zunehmend das Verhalten von Konsumenten. Dieses Lehrbuch vermittelt mit Markenwirkungen, Markenf�hrung, Markenforschung und Markenkontexten anwendungsorientiert die Grundlagen der Markenpolitik. Carsten Baumgarth pr�sentiert dem Leser eine solide Basis, die das Verst�ndnis komplexer Markenstrategien und aktueller Marke…
ISBN: 9783409116664
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