Gabler Verlag
Markenstrategien Im Wettbewerb (English, Heribert Meffert)
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Product Description
About the Book
Der Markenartikel als einzigartige Bündelung verschiedener Produkteigenschaften, ver- bunden mit einem ständig verfeinerten Einsatz des Marketinginstrumentariums, war über Jahrzehnte Garant für eine erfolgreiche Markenstrategie von Hersteller- und Handels- unternehmen. Dabei hat sich der Markenartikel trotz aller wirtschaftlichen, gesellschaftli- chen und politischen Wandlungen seit fast einem Jahrhundert als ein wesentlicher Bezugs- punkt für da…
ISBN: 9783409136044
Book Specifications
| ISBN-13 | 9783409136044 |
| ISBN-10 | 3409136045 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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