Gabler Verlag
Markenwert Und Markenwertermittlung (English, Günter Bentele | Mark-Steffen Buchele | Jörg Hoepfner)
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Product Description
About the Book
Die vorliegende Studie systematisiert, bewertet und hinterfragt auf Basis einer umfassenden Literatur- und Praxis�bersicht 36 unterschiedliche Markenbewertungsmodelle und -ans�tze aus einer �bergreifenden, kommunikationswissenschaftlich gepr�gten Perspektive. Die Autoren untersuchen, wie sich der Wert einer Marke messen l�sst, welche Variablen beachtet werden und inwiefern etablierte Markenbewertungsmodelle Defizite aufweisen. F�r die dritte Aufl…
ISBN: 9783834919113
Book Specifications
| ISBN-13 | 9783834919113 |
| ISBN-10 | 383491911X |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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