Deutscher Universitatsverlag
Market Driving-Konzept (English, Markus Stolper | Prof Dr Hartmut H. Holzmüller)
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Product Description
About the Book
Markus Stolper präsentiert relevante Strategien und Aktivitäten, mit denen Unternehmen die Marktstruktur und das Verhalten der Marktteilnehmer verändern können und die unternehmensinternen Fähigkeiten sowie Kompetenzen, die ein Unternehmen für erfolgreiches Market Driving besitzen sollte.
ISBN: 9783835009837
Book Specifications
| ISBN-13 | 9783835009837 |
| ISBN-10 | 3835009834 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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