Management
Marketing 2000 (English, Christian Schwarz)
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Product Description
About the Book
Die Studenteninitiative "Marketing zwischen Theorie und Praxis e. V. MTP" hat es sich zum Ziel gesetzt, Theorie und Praxis des Marketing einander niiher zu bringen. Unter dem Motto "Praxis im HOrsaal" organisieren mittlerweile uber 400 Studenten an zehn bundesdeutschen Universitaten Vortrage, Seminare und Projekte zu ausge- wahlten Marketingthemen. Auch als studentische "Marketingorganisation" gilt es, seinen Anspruch stets an den Bedurfnissen se…
ISBN: 9783409136167
Book Specifications
| ISBN-13 | 9783409136167 |
| ISBN-10 | 3409136169 |
| Publisher | Gabler Verlag |
| Category | Management |
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