Marketing Campaign Development (English, Mike Gospe)
Business & Economics

Marketing Campaign Development (English, Mike Gospe)

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Book Details

ISBN-139781600050770
ISBN-101600050778

Product Description

About the Book

This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary template…

ISBN: 9781600050770

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