Management
Marketing Campaign Development (English, Mike Gospe)
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Product Description
About the Book
This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary template…
ISBN: 9781600050770
Book Specifications
| ISBN-13 | 9781600050770 |
| ISBN-10 | 1600050778 |
| Publisher | Happy about |
| Category | Management |
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