Management
Marketing Communication (English, Richard Varey)
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Product Description
About the Book
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
ISBN: 9780415230391
Book Specifications
| ISBN-13 | 9780415230391 |
| ISBN-10 | 041523039X |
| Publisher | Routledge |
| Category | Management |
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