Management
Marketing-Controlling (English, Walter F. Liebl)
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About the Book
Den AnstoB dazu, das vorliegende Buch zu schreiben, gaben zwei Beobachtungen: Zu- nachst herrscht nach meiner Uberzeugung ein Mangel an Marketing-Controlling- Literatur. Die zweite Triebfeder war meine zunehmende Skepsis beztiglich der Art und Weise, wie manche Autoren glauben, ihrem selbstgesteckten Anspruch ohne Praxiser- fahrung gerecht werden zu konnen. Was kann ich beitragen zur Losung von Marketing-Controlling-Problemen, die sich im Vntemeh…
ISBN: 9783409136266
Book Specifications
| ISBN-13 | 9783409136266 |
| ISBN-10 | 3409136266 |
| Publisher | Gabler Verlag |
| Category | Management |
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