Management
Marketing Decision Making and the Management of Pricing (English, Rajagopal)
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About the Book
The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organizations to balance the demand of sales growth versus demand for profits. Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilized in emerging…
ISBN: 9781466640948
Book Specifications
| ISBN-13 | 9781466640948 |
| ISBN-10 | 1466640944 |
| Publisher | Business Science Reference |
| Category | Management |
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