Management
Marketing Der Kommunalen Wirtschaftsförderung (English, Andrea Lugan)
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Product Description
About the Book
Die Autorin zeigt, da das Marketing der kommunalen Wirtschaftsförderung ein entscheidender Faktor der Wettbewerbsfähigkeit der Kommunen ist, und entwickelt ein Konzept für eine individuelle Marketing-Strategie der kommunalen Wirtschaftsförderung.
ISBN: 9783824464197
Book Specifications
| ISBN-13 | 9783824464197 |
| ISBN-10 | 3824464195 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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