Management
Marketing (English, Edgar Topritzhofer | Edgar Topritzhofer)
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Product Description
About the Book
Über Zielsetzung, Inhalt und Aufbau des Buches.- I Datengewinnung und Datenanalyse als Grundlage für Marketingentscheidungen.- Zur Integration multivariater Marketinginformationen in Marketingentscheidungsmodellen.- Experimentelle und Nicht-experimentelle Methoden absatzwirtschaftlicher Kausalforschung.- Die Absicherung von Ergebnissen der Kaufverbundanalyse mit Hilfe einfacher varianzanalytischer Tests.- II Verhaltenswissenschaftliche Grundlagen…
ISBN: 9783409360715
Book Specifications
| ISBN-13 | 9783409360715 |
| ISBN-10 | 3409360719 |
| Publisher | Gabler Verlag |
| Category | Management |
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