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Marketing (English, Heribert Meffert)
Management

Marketing (English, Heribert Meffert)

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About the Book

Absatzwirtschaftliche Probleme der Untemehmung werden seit gerau- mer Zeit unter dem Aspekt einer bewuI3t marktorientierten FUhrung dis- kutiert. FUr diese Betrachtungsweise hat sich auch an den deutschsprachi- gen Hochschulen die angelsachsische Bezeichnung "Marketing" durchge- setzt. Davon zeugen zahlreiche Lehrprogramme im Grund- und Haupt- studi: um. Das vorliegende Lehrbuch "Marketing" wendet sich als "Einfiihrung in die Absatzpolitik" an St…

ISBN: 9783409690133

Book Specifications

ISBN-139783409690133
ISBN-103409690131
PublisherGabler Verlag
CategoryManagement

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