
Marketing (English, Heribert Meffert)
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Product Description
About the Book
Absatzwirtschaftliche Probleme der Untemehmung werden seit gerau- mer Zeit unter dem Aspekt einer bewuI3t marktorientierten FUhrung dis- kutiert. FUr diese Betrachtungsweise hat sich auch an den deutschsprachi- gen Hochschulen die angelsachsische Bezeichnung "Marketing" durchge- setzt. Davon zeugen zahlreiche Lehrprogramme im Grund- und Haupt- studi: um. Das vorliegende Lehrbuch "Marketing" wendet sich als "Einfiihrung in die Absatzpolitik" an St…
ISBN: 9783409690133
Book Specifications
| ISBN-13 | 9783409690133 |
| ISBN-10 | 3409690131 |
| Publisher | Gabler Verlag |
| Category | Management |
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