Management
Marketing (English, Heribert Meffert | Christoph Burmann | Manfred Kirchgeorg)
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Product Description
About the Book
Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements und widmet sich eingehend allen neuen Entwicklungen der marktorientierten Unternehmensführung. In der 13. Auflage wurden alle Kapitel überarbeitet. Insbesondere wurden neue Entwicklungen im digitalen Marketing umfassend berücksichtigt. Die Autoren zeigen u.a. die Auswirkungen der Digitalisierung auf die…
ISBN: 9783658211950
Book Specifications
| ISBN-13 | 9783658211950 |
| ISBN-10 | 3658211954 |
| Publisher | Springer Gabler |
| Category | Management |
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