Physica-Verlag
Marketing (English, Willy Schneider)
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Book Details
| ISBN-13 | 9783790819410 |
| ISBN-10 | 3790819417 |
Product Description
About the Book
Das vorliegende Marketing-Lehrbuch ist inhaltlich und methodisch-didaktisch exakt auf das Bachelor-Studium zugeschnitten. Der Autor geht dabei von den verhaltenswissenschaftlichen Grundlagen des Marketings sowie dem grundlegenden Aufbau einer Marketing-Konzeption aus. Er erl�utert Marketing-Ziele, -Strategien, -Mix, -Kontrolle und Marktforschung. Neben der Vermittlung des Lehrstoffs bietet er Kontrollfragen zur gezielten Pr�fungsvorbereitung sowi…
ISBN: 9783790819410
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