Management
Marketing for Scientists (English, Marc J. Kuchner)
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Product Description
About the Book
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed adv…
ISBN: 9781597269940
Book Specifications
| ISBN-13 | 9781597269940 |
| ISBN-10 | 1597269948 |
| Publisher | Island Press |
| Category | Management |
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