Management
Marketing Für Kunstausstellungen (English, Bernd-Holger Köpler)
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Product Description
About the Book
Auf empirischer Basis untersucht Bernd-Holger Köpler die marketingrelevanten Merkmale von Ausstellungen und das grundsätzliche Marketingverständnis für diesen Sektor. Er zeigt auf, welche Potentiale der Marketingeinsatz dem Ausstellungswesen eröffnet, und erarbeitet am Beispiel der documenta die Erfolgsfaktoren einer Ausstellung.
ISBN: 9783824407828
Book Specifications
| ISBN-13 | 9783824407828 |
| ISBN-10 | 3824407825 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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