Management
Marketing Heritage (English, Yorke Rowan | Uzi Baram)
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Product Description
About the Book
What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these…
ISBN: 9780759103429
Book Specifications
| ISBN-13 | 9780759103429 |
| ISBN-10 | 0759103429 |
| Publisher | Altamira Press |
| Category | Management |
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