Management
Marketing Im Einzelhandel (English, Klaus Welzel)
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About the Book
Mit der zunehmenden Bedeutung, die unternehmerisches Marketing auch für Handelsbetriebe gewinnt, ergibt sich ein verstärktes Interesse an solchen Aktionen bzw. Aktionssystemen, die als konkrete Instrumente eines Handels- marketings anzusehen sind. Zu ihnen gehören in wachsendem Ma die Son- derangebote als Ausdruck einzelhandelsbetrieblicher Marketingaktivitäten. Sonderangebote - verstanden als zeitlich befristete Aktionen, in denen das Angebot ei…
ISBN: 9783409365413
Book Specifications
| ISBN-13 | 9783409365413 |
| ISBN-10 | 3409365419 |
| Publisher | Gabler Verlag |
| Category | Management |
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