Management
Marketing Im Gesundheitsbetrieb (English, Andreas Frodl)
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Product Description
About the Book
Das vorliegende Buch zeigt gesundheitsbetriebliche Marketingansätze auf, weist auf den Marketingprozess mit der Marktanalyse der Gesundheitsmärkte, sowie dem Entwickeln von Marketingzielen und -strategien für den Gesundheitsbetrieb hin und stellt Einsatzmöglichkeiten der Marketinginstrumente dar. Methoden zur Patientenbindung und die Selbstzahlermedizin werden gesondert behandelt. Für die Vertiefung des einen oder anderen Verfahrens stehen am End…
ISBN: 9783834931399
Book Specifications
| ISBN-13 | 9783834931399 |
| ISBN-10 | 383493139X |
| Publisher | Gabler Verlag |
| Category | Management |
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