
Marketing Im Zeitalter Der "Compunications" (English, Robert D. Buzzell)
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About the Book
Die Harvard University Graduate School of Business wurde im Jahr 1908 gegriindet und feierte im akademischen Jahr 1983-84 ihren 75. Geburtstag. Wir beschlossen, diese Gele- genheit zu ergreifen, urn den Lehrkorper der Fakultiit zu veranlassen, sich weitreichende Gedanken tiber die Herausforderungen und Moglichkeiten der Zukunft zu machen, die wichtige Disziplinen in Forschung und Lehre des Bereichs UntemehmensfUhrung bestim- men werden. Die empir…
ISBN: 9783409136150
Book Specifications
| ISBN-13 | 9783409136150 |
| ISBN-10 | 3409136150 |
| Publisher | Gabler Verlag |
| Category | Management |
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