Management
Marketing in Publishing (English, Robin Birn | Patrick Forsyth)
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Product Description
About the Book
Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and…
ISBN: 9780415151344
Book Specifications
| ISBN-13 | 9780415151344 |
| ISBN-10 | 0415151341 |
| Publisher | Routledge |
| Category | Management |
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