Management
Marketing Intelligence (English, Julika Göb)
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About the Book
Geleitwort Im Marketing die "richtigen", d. h. die im Markt und gegen die Wettbewerber erfolgreichen Entscheidungen zu treffen, stellt bekanntlich ein besonders unsicheres und riskantes Unterfangen dar. Entsprechend gro ist daher der Bedarf an Entscheidungsunterst tzung. Entscheidungsrelevant sind dabei nicht nur Marktforschungsdaten in aggregierter Form, sondern zum Beispiel auch individuelle Kundendaten, Vertriebsdaten, Daten aus dem Marketingc…
ISBN: 9783834921840
Book Specifications
| ISBN-13 | 9783834921840 |
| ISBN-10 | 383492184X |
| Publisher | Gabler Verlag |
| Category | Management |
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