Management
Marketing Intelligent Systems Using Soft Computing (English, Jorge Casillas | Francisco J. Martínez López)
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About the Book
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I'll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric…
ISBN: 9783642156052
Book Specifications
| ISBN-13 | 9783642156052 |
| ISBN-10 | 3642156053 |
| Publisher | Springer |
| Category | Management |
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