Management
Marketing Libraries in a Web 2.0 World (English, Dinesh Gupta | Réjean Savard)
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Product Description
About the Book
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting…
ISBN: 9783110263312
Book Specifications
| ISBN-13 | 9783110263312 |
| ISBN-10 | 3110263319 |
| Publisher | K.G. Saur Verlag |
| Category | Management |
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