Marketing Library and Information Services II (English, Dinesh K. Gupta | Christie Koontz | Angels Massisimo)

Name: Marketing Library and Information Services II (English, Dinesh K. Gupta | Christie Koontz | Angels Massisimo)
SKU: isbn-9783110280869
Price: 4038.00 INR
Availability: InStock
ISBN: 9783110280869

By Dinesh K. Gupta | Christie Koontz | Angels MassisimoK.G. Saur Verlag

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ISBN-13	9783110280869
ISBN-10	3110280868

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About the Book

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and inf…

ISBN: 9783110280869

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