Management
Marketing Library and Information Services II (English, Dinesh K. Gupta | Christie Koontz | Angels Massisimo)
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Product Description
About the Book
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and inf…
ISBN: 9783110280869
Book Specifications
| ISBN-13 | 9783110280869 |
| ISBN-10 | 3110280868 |
| Publisher | K.G. Saur Verlag |
| Category | Management |
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