Management
Marketing Macht Märkte (English, Rudolf Bossle)
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About the Book
1. Schon Kaufermarkte fordern die Orientierung an Erzeug- nissen und nicht mehr an herkommlichen Funktionen. Das gilt noch mehr fur Gutermarkte. 2. Eine Organisationseinheit ist nur dann optimal, wenn sie polar in ihrer Struktur ist; deshalb mussen Ganzheiten dele- giert werden an Stelle von Spezialarbeiten. 3. Erzeugnisorientierung und polar gestaltete Organisations- bereiche mussen durch das ganze Untemehmen laufen. 4. Zentralisierte und dezent…
ISBN: 9783409363556
Book Specifications
| ISBN-13 | 9783409363556 |
| ISBN-10 | 3409363556 |
| Publisher | Gabler Verlag |
| Category | Management |
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