Management
Marketing Mind Prints (English, P. Kitchen)
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Product Description
About the Book
By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific 'mind print', and to con…
ISBN: 9781403906823
Book Specifications
| ISBN-13 | 9781403906823 |
| ISBN-10 | 1403906823 |
| Publisher | Palgrave MacMillan |
| Category | Management |
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