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Marketing Mit Dem PC (English, Ekbert Hering)
Management

Marketing Mit Dem PC (English, Ekbert Hering)

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About the Book

In einem zunehmend harter werdenden Wettbewerb werden fundierte Marketingentscheidungen immer wichtiger. Ein zukunftssicherndes, strategisches Marketing muJ3 sich deshalb an drei Bereichen orientieren: 1. an den Starken und Schwachen der eigenen Produkte in technischer und betriebswirtschaftlicher Hinsicht; 2. an den Aktions- bzw. Reaktionsmoglichkeiten der wichtigsten Wettbewerber; 3. an den Erfordernissen des Marktes. Diese Uberlegungen dienten…

ISBN: 9783528045210

Book Specifications

ISBN-139783528045210
ISBN-103528045213
PublisherVieweg+teubner Verlag
CategoryManagement

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