
Marketing Mit Dem PC (English, Ekbert Hering)
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Product Description
About the Book
In einem zunehmend harter werdenden Wettbewerb werden fundierte Marketingentscheidungen immer wichtiger. Ein zukunftssicherndes, strategisches Marketing muJ3 sich deshalb an drei Bereichen orientieren: 1. an den Starken und Schwachen der eigenen Produkte in technischer und betriebswirtschaftlicher Hinsicht; 2. an den Aktions- bzw. Reaktionsmoglichkeiten der wichtigsten Wettbewerber; 3. an den Erfordernissen des Marktes. Diese Uberlegungen dienten…
ISBN: 9783528045210
Book Specifications
| ISBN-13 | 9783528045210 |
| ISBN-10 | 3528045213 |
| Publisher | Vieweg+teubner Verlag |
| Category | Management |
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