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Marketing Modernism in Fin-De-Siècle Europe (English, Robert Jensen)
Management

Marketing Modernism in Fin-De-Siècle Europe (English, Robert Jensen)

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In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimac…

ISBN: 9780691029269

Book Specifications

ISBN-139780691029269
ISBN-100691029261
PublisherPrinceton University Press
CategoryManagement

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