Management
Marketing the Museum (English, Fiona McLean)
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Product Description
About the Book
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way rel…
ISBN: 9780415152938
Book Specifications
| ISBN-13 | 9780415152938 |
| ISBN-10 | 0415152933 |
| Publisher | Routledge |
| Category | Management |
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