Management
Marketing Und Unternehmensführung (English, Herbert Jacob)
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Product Description
About the Book
Da der Product Manager einerseits fOr die gesamte erfolgreiche DurchfOhrung des Marketingplanes verantwortlich ist, ohne andererseits disziplinarisch Wei- sungsbefugnis gegenGber den zu koordinierenden Stellen zu besitzen, stellt diese Tatigkeit ganz besondere Anforderungen an die damit betrauten Menschen. Neben klarer analytischer Intelligenz und vielseitigem Interesse, sind es vor allen Dingen zwei Eigenschaften, die sie auszeichnen mGssen, und…
ISBN: 9783663007708
Book Specifications
| ISBN-13 | 9783663007708 |
| ISBN-10 | 3663007707 |
| Publisher | Gabler Verlag |
| Category | Management |
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