Management
Marketing Von Inventionen (English, Heiko Wahl)
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Product Description
About the Book
Heiko Wahl analysiert, welche Bedeutung den Inventionen unabhängiger Erfinder zukommt und welche Probleme zwischen Erfindern und Unternehmen bei einem Technologietransfer auftreten. Das Marketing von Inventionen will Abhilfe schaffen.
ISBN: 9783824468584
Book Specifications
| ISBN-13 | 9783824468584 |
| ISBN-10 | 3824468581 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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