Deutscher Universitatsverlag
Marketingcontrolling Im Einzelhandel (English, Karl-Michael Henneking)
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Book Details
| ISBN-13 | 9783824468669 |
| ISBN-10 | 3824468662 |
Product Description
About the Book
Der Autor entwickelt ein Me konzept für das Controlling in Einzelhandelsunternehmen, das verhaltensrelevante Einflu grö en der Einkaufsstättenwahl analysiert und mit geeigneten Methoden kontrolliert.
ISBN: 9783824468669
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