Management
Marketinginformatik (English, Jörn-Axel Meyer)
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Product Description
About the Book
Dieses Buch richtet sich an Marketingmanager und Studenten des Marketing, die ein grundlegendes Verstandnis fiir moderne Informations- und Kommunikations- technologien und deren Anwendungen im Marketing entwickeln wollen. Mit der zunehmenden Computerisierung im Marketing sind viele Manager iiberfordert, es fehlt an grundlegenden Kenntnissen iiber die verwendeten Tech- nologien. Das vorliegende Buch solI diese Kenntnisse zur Verfiigung stellen. Es…
ISBN: 9783409133838
Book Specifications
| ISBN-13 | 9783409133838 |
| ISBN-10 | 3409133836 |
| Publisher | Gabler Verlag |
| Category | Management |
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