Management
Marketingmanagement Der Beratungsunternehmung (English, Kurt Jeschke)
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Product Description
About the Book
Auf der Grundlage einer umfassenden Diskussion theoretischer und empirischer Ergebnisse der betriebswirtschaftlichen Beratungsforschung entwickelt Kurt Jeschke mit Hilfe aktueller Forschungsansätze der Marketingtheorie einen konzeptionellen Rahmen für das Marketingmanagement der Unternehmensberatung.
ISBN: 9783824491360
Book Specifications
| ISBN-13 | 9783824491360 |
| ISBN-10 | 3824491362 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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