Management
Marketingproduktivität (English, Daniel Daum)
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Product Description
About the Book
Daniel Daum entwickelt die Struktur eines Kennzahlensystems zur Messung der Produktivit�t, das in Abh�ngigkeit der Bezugsobjekte des Marketing zentrale Marketing-Outputgr� en und -Inputgr� en ber�cksichtigt.
ISBN: 9783824473403
Book Specifications
| ISBN-13 | 9783824473403 |
| ISBN-10 | 3824473402 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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