Management
Marketingstrategien Für Marktfolger (English, Lars Schildwach)
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Product Description
About the Book
Basierend auf empirischen Analysen der Timing-Forschung entwickelt Lars Schildwach einen Bezugsrahmen, der Unternehmen Hilfestellung bei der Auswahl kontextoptimaler Marketingstrategien bietet.
ISBN: 9783824472024
Book Specifications
| ISBN-13 | 9783824472024 |
| ISBN-10 | 3824472023 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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