Gabler Verlag
Marktexpansion in Schwellenländern (English, Jürgen Janovsky | Bijan Khashabian | Oliver David Pilarek)
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About the Book
Innovationen, Dienstleistungen und das Schwellenl�nder-Gesch�ft gelten f�r die deutsche Industrie als wichtigste Wachstumstr�ger der Zukunft. Dieses Buch stellt erstmalig ein Konzept vor, das Aufgaben des Innovationsmanagements, des Service-Aufbaus im Industriegesch�ft und der Expansion in Schwellenl�nder miteinander verzahnt. Dabei wird dem Leser sowohl der akademische State-of-the-Art als auch ein Spektrum an erfolgreichen Ans�tzen aus der Prax…
ISBN: 9783834930682
Book Specifications
| ISBN-13 | 9783834930682 |
| ISBN-10 | 3834930687 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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