Gabler Verlag
Marktforschung (English, Ludwig Berekoven)
₹4,601
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Product Description
About the Book
Die erste Auflage des vorliegenden Buches entstand 1977 aus dem Bedürfnis nach einem modemen Lehrbuch, das Studierenden und Wirtschaftspraktikern eine geschlossene, alle wesentliche Aspekte der Marktforschung umfassende Darstel- lung bietet. Es sollte in die Lage versetzen, konkrete AufgabensteIlungen zu erarbeiten und erfolgreich zu lösen. Deshalb wurde auf eine gute Systematik und auf klare Formulierungen besonderer Wert gelegt und auch versuch…
ISBN: 9783409369855
Book Specifications
| ISBN-13 | 9783409369855 |
| ISBN-10 | 3409369856 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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