Gabler Verlag
Marktforschung in Der Mittelständischen Industrie (English, Günther Hillmann | Herbert Wilhelm)
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About the Book
DieseUntersuchung, die am InstitutfiirWirtschaftswissenschaften der Technischen Hochschule Braunschweig durchgefiihrt wurde, befaBt sich mit zwei Bereichen, die von der Absatzmarktforschung bisher vernachlassigt wurden: den Investitionsgiitern als Objekten und den Mittelbetrieben als 'I'ragern der Marktforschung. Hierin liegt der Grund fUr diese Arbeit. Aber auch deren Grenzen ergeben sich aus dem derzeitigen Stand: Kann doch die Marktforschung a…
ISBN: 9783663125860
Book Specifications
| ISBN-13 | 9783663125860 |
| ISBN-10 | 3663125866 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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