Gabler Verlag
Marktforschungsergebnisse Zielgruppengerecht Kommunizieren (English, Alexander Magerhans | Theresa Merkel | Julia Cimbalista)
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Product Description
About the Book
Marktforschungsergebnisse aktivieren ma geblich Entscheidungen in Unternehmen. Daher sollte der Marktforscher in der Pr�sentation beim Kunden nicht auf Show-Business setzen, sondern die richtige Balance zwischen Faktenwissen und individueller Pr�sentation finden. Das st�rkt zudem die Arbeitsbeziehung zwischen Kunde und Marktforscher. Das vorliegende Buch umfasst alle Elemente der zielgruppengerechte Kommunikation von Marktforschungsergebnissen (E…
ISBN: 9783834932259
Book Specifications
| ISBN-13 | 9783834932259 |
| ISBN-10 | 3834932256 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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