Routledge
Measuring Psychological Responses To Media Messages (English, Annie Lang)
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About the Book
Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one has available to answer them. As a result, communication research is characterized by the plethora of both qualitative and quantitative approaches use…
ISBN: 9780805807172
Book Specifications
| ISBN-13 | 9780805807172 |
| ISBN-10 | 0805807179 |
| Publisher | Routledge |
| Category | Routledge |
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