Society & Social Sciences
Media Performance (English, Denis McQuail | D. McQuail)
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Book Details
| ISBN-13 | 9780803982956 |
| ISBN-10 | 080398295X |
Product Description
About the Book
Important and recommended for good communications collections - this will be widely used and widely cited' - ChoiceThis major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.
ISBN: 9780803982956
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