Deutscher Universitatsverlag
Medienrechtsbewertung (English, Gerrit Brösel)
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Product Description
About the Book
Gerrit Brösel entwickelt ein theoretisch fundiertes praxistaugliches Konzept zur Bewertung audiovisueller Medienrechte als Entscheidungshilfe für die Fernsehveranstalter des dualen Rundfunksystems. Hierzu überträgt er die Erkenntnisse und das Instrumentarium der modernen funktionalen Unternehmungsbewertungstheorie auf die Medienrechtsbewertung.
ISBN: 9783824476923
Book Specifications
| ISBN-13 | 9783824476923 |
| ISBN-10 | 3824476924 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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