Mehrpersonen-Preisdifferenzierung (English, Gerd Wilger)

Name: Mehrpersonen-Preisdifferenzierung (English, Gerd Wilger)
SKU: isbn-9783824480555
Price: 4601.00 INR
Availability: InStock
ISBN: 9783824480555

By Gerd WilgerDeutscher Universitatsverlag

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Book Details

ISBN-13	9783824480555
ISBN-10	3824480557

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About the Book

Gerd Wilger entwickelt einen Entscheidungsrahmen der Mehrpersonen-Preisdifferenzierung, in den ökonomische, verhaltenswissenschaftliche und preispsychologische Aspekte einflie en. Besonderen Wert legt er auf die Messung der Zahlungsbereitschaft und der Preissensitivität von Gruppen.

ISBN: 9783824480555

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