Deutscher Universitatsverlag
Messemarketing (English, Sven Prüser)
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Book Details
| ISBN-13 | 9783824403523 |
| ISBN-10 | 3824403528 |
Product Description
About the Book
Die Arbeit zeigt, da Messen für ein netzwerkorientiertes Marketing ein effektives und effizientes Instrument sind; denn die Konzentration vieler Netzwerkakteure auf Messen ermöglicht Neuanbahnung, Pflege und Weiterentwicklung von Netzwerkverbindungen.
ISBN: 9783824403523
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