
Messung Und Steuerung Der Kommunikations-Effizienz (English, Jürgen Schwarz)
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About the Book
Der zunehmende Wettbewerbsdruck in allen Branchen zwingt Unternehmen ihre Marketingbudgets nicht nur effektiv sondern auch möglichst effizient einzusetzen. Vor allem im Kommunikationscontrolling wird vermehrt eine systematische Messung und Steuerung der Kommunikations-effizienz gefordert, die transparent und nachvollziehbar ist. Jürgen Schwarz identifiziert eine vielversprechende Methode und überprüft deren Anwendbarkeit zur Messung der Kommunik…
ISBN: 9783658002787
Book Specifications
| ISBN-13 | 9783658002787 |
| ISBN-10 | 3658002786 |
| Publisher | Springer Gabler |
| Category | Springer Gabler |
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